People want to know who you are before they buy, so making a solid first impression is crucial. In the small business world, being visible on the web is an area that a lot of small businesses don’t spend a lot of time.

They might be showing up in directories and online review sites like Yelp, but a lot of times they don’t have their business listed with Google My Business, barely have a Facebook page and sometimes don’t even have a website.

Making sure that you are owning your backyard is critical when you are trying to grow a small business. When you are trying to get a potential client to know, like and trust you, their first impression of you is a backbone component.

So here are some of the keys to building a local website that can help you grow and thrive as a small business.

- Bring your contact information to the forefront
- Keep your customer in mind when building your site
- Reach your potential prospect where they are and build for mobile
- Regularly update your site with fresh content
- Wrapping Up

While this list is in no way comprehensive, it is a good place to start for things that are important to remember to look for when you are having your website designed. If you are hiring a local web designer, these are the types of things that you want to hear them talking about to help your business’s website be successful.